What's in a Name?

Coming home from work today I passed an old, decrepit bus. It looked like an old school bus that had been painted grey and pushed into service by a company named “Elite Transportation.” Yup, Elite Transportation… An old, beat up school bus… The occupants looked crowded, uncomfortable and hot as they bounced down the freeway. I’m not quite sure what was so elite about that.

Make sure the name of your company matches the product or service you provide. It’s common sense and a courtesy to your customers. You do want those customers to come back, don't you?

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